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Your Client Wants to Sell Before 2022. Where Do They Start?

Josh Dawson

My goal is simple: to ensure Core Ohio is the Central Ohio destination for value-driven real estate professionals.

My goal is simple: to ensure Core Ohio is the Central Ohio destination for value-driven real estate professionals.

Oct 15 6 minutes read

With only a few months left in the year, there is no better time than now to 2021 goals before 2022 begins.

If one of your client's goals includes selling their home, then they’ve come to the right place. Selling their home in a brief time can seem overwhelming, especially when they're juggling many other responsibilities in their life. After all, it involves clearing out and staging their home, gathering necessary paperwork, and getting their home ready to show for potential buyers.

Hiring a professional, a real estate agent, will them you do all of that and keep them in high spirits during the process.

Keep reading to learn the critical steps to getting their home ready for sale!

1. Decluttering and Staging

The first (and biggest) step to preparing their home for sale is to declutter and stage your house. This can be time-consuming, so make sure they have plenty of hands to help!

Begin decluttering one room at a time, starting with the room they use the least and working their way up to the room they use the most. Do the same in the garden or yard. During this process, they may notice some fencing that needs repairs, or part of an exterior that needs re-painting, so make sure you note these and get working on them as soon as possible, hiring professionals ahead of time if necessary.

Have them look out for any signs of mold, as this can be a deal-breaker for potential buyers. They'll want to do this earlier on in the process, as it can take weeks for the house to be completely clear of it.

The house may need a professional cleaning service, and their real estate agent will guide them on this, but leave this as the last thing they do before you put your home up for sale.

By the end of the cleaning and decluttering stage, their house should not just look show-ready, it should smell like it too. Fresh flowers and plants can certainly help if this is an issue. But even if it isn't, flowers will definitely add some liveliness and freshness to their property, which will go a long way towards a successful sale!

Staging their home may include tidying up the garden bed in the front yard, adding decor to the interior, and/or rearranging furniture. A well-staged home can raise the sale price by 5-10 percent, so have them take their time to do it properly. Their real estate may offer staging as a service or be able to make recommendations here as well.

A real estate agent can help with all of this and give them a non-biased opinion of improvements to better the look and feel of your home.

2. Pricing the Home to Sell

So now that they've prepared their home to go on the market, they need to come up with a price. This is when they need a real estate agent. They have the experience, knowledge, and expertise to help sell their home for the best potential profit.

Real estate agents can also help with:

  • Marketing their home - this is an absolutely necessary part of achieving a profitable sale. Without proper marketing, their home will not get the right type of attention from the right buyers. A real estate agent is an expert in knowing the ins and outs of what makes a successful sale through marketing and can help them receive the money they rightfully deserve.
  • Navigating paperwork - ah, paperwork, the least exciting part of the entire process! Luckily, a real estate agent can take care of this, they will look out for disclosure laws that could otherwise lead to fraud, and get it done 10 times faster than if they were to attempt it all alone.
  • Selling their home for the best price in the shortest amount of time - let's be honest, selling their home can be an emotional event. They are more prone to making mistakes based on fear of loss and other negative emotions. During the valuation process, a real estate agent can help them find the best potential value for their property as well as help them feel optimistic and calm along the way.

3. Keeping Their Home Show-Ready

Preparing their home so that it is show-ready is one big milestone in selling their home, but keeping it that way is also equally important. Ensure that the weeks and days leading up to putting their home on the market that they treat it as if it's already someone else's. Maintenance and regular check-ups of different rooms and areas of their house should be one of your top priorities before putting it up for sale.

4. Hiring a Real Estate Agent

The benefits of hiring a real estate agent are limitless. Hiring a real estate agent will take an enormous weight off their shoulders and allow them to sleep peacefully at night, knowing that expert opinion and advice is going into listing their home. Real estate agents are professionals, rightfully so, but they are also leaders in market knowledge and specialized information that isn't available to the naked eye.

When they decide to enlist the help of a real estate agent, the agent may be able to go through their home and point out other changes and modifications that can be made to raise the value of your property.

We're here to help.

Putting their home up for sale is one of the biggest life transitions for your clients. With an excellent real estate agent, they'll have peace of mind knowing that an expert is at work getting your home on the market and sold for the best value in the shortest amount of time.

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